Natural Search Engine Optimization .com is the Internet's only unbiased conduit for companies to review multiple options for natural search optimization.
About Natural Search Engine Optimization | What is Natural Search Engine Optimization | Contact Us | Search Engine Reviews and Statistics | Why use NSEO? | Resources

About Natural Search Engine Optimization .com (NSEO)

Natural Search Engine Optimization .com (NSEO Consulting) is the SEO consumers only unbiased resource for selecting a Natural Search Engine Optimization provider. The brains behind NSEO Consulting have vast internal relationships within the Search world, and a clear understanding of which firms are best suited for different clients. The SEO industry boasts over 2,000 service providers with price points ranging from $4.99 to $250,000+ for Search Engine Optimization (SEO) services.

NSEO Consulting has worked with over 30 SEO firms across the country, each hand selected for known capabilities. Each firm has different competencies and specialties, but to most look very similar from the outside. NSEO Consulting analyzes client goals and objectives, website architecture, website content, and client budget to make the top 3 suggestions. NSEO Consulting has worked with over 20 Fortune 1000 clients, and over 300 clients in total.

NSEO Consulting specializes in working with agency partners in particular. NSEO Consulting performs various needs analysis, and determines the best Search strategy for the agency's clients. NSEO Consulting writes, instructs, and/or recommends RFP formats, in which to send select SEO firms. NSEO Consulting will send the SEO RFP's on behalf of agency, and will provide agency with appropriate recommendations based on SEO firms' capabilities, strong points, and price points.

NSEO Consulting provides SEO firm recommendations for clients with budget from $500-$250,000+.

Pricing

NSEO Consulting charges a percentage on top of SEO cost for consulting, analysis, and recommendation. Pricing is as follows (pricing is compounding):

- $500-$2,500 for SEO bid @ 15% consulting fee
- $2,501-$10,000 for SEO bid @ 12.5% consulting fee
- $10,000-$50,000 for SEO bid @ 10% consulting fe
- $50,001-$100,000 for SEO bid @ 5% consulting fee
- $100,001+ for SEO bid @ 2.5% consulting fee

OR hourly consulting fee of $125, whichever is greater.


What is Natural Search Engine Optimization?

Natural Search Engine Optimization is a form of search engine marketing also called search engine optimization. Often times marketers confuse the term "search engine optimization" with "search engine marketing." Search engine marketing means "the search engine marketing medium," and is often confused as just "search engine advertising or search media buying/contextual advertising." The term "natural search engine optimization or natural search optimization" is specific in the fact that it only represents the process of making ones website search engine friendly so that it can a) be spidered or indexed by the search engines b) be read completely by the search engines c) be recognized as relevant for the terms desired for ranking and d) have the best possibility for top rankings among the various algorithmic based search engines. Natural search engine optimization should not be confused with buying search engine related advertising through Overture, Google AdWords or any other CPC or CPM search media provider.

Natural Search Engine Optimization strategies can include:

- Keyword evaluation, analysis, and recommendation per web page
- Architecture and spidering/indexing consulting
- Code and navigation obstacle consulting - includes cookie vs. session id consulting
- Spider activity analysis and recommendations
- Creation of optimized code - including Titles, Meta Description, ALT Tags, link text, page names, image names, link titles, table titles, no-scripts, etc.
- Body content analysis and suggestions - search engine copywriting is optional
- Content creation and page creation recommendation to support additional keyword targeting (in strict accordance of search engine guidelines)
- Link popularity and PageRank assessment, analysis, recommendation, and acquisition
- Search engine submission and registration via directories, like-vertical search sites, and Paid Inclusion
- Logfile analysis tracking (WebTrends, Accrue, HitBox, CoreMetrics, Omniture, Fireclick, etc.) or standalone cookie/pixel based action tracking
- Account Management, Executive Summary, ROI or Goal Analysis Measurement - Weekly, Monthly, Quarterly, Yearly

Why Use NSEO Consulting?

Why make a major decision about your web presence or your clients' web presence based off of a voice on the phone and big promises, and a handful of references. Can you really ever trust your marketing dollars in the hands of any firm, whether you know them or not. What if you really don't understand the entire Search medium, and all the players, and all the prices. Don't they really all say the same thing? How do you know who to trust.....? You don't.

Don't lose any more Online marketing and advertising dollars - especially not to an SEO firm, which historically have bad reputations for false promises. Get educated on who's who, and what's realistic in terms of pricing, and what's not. Spend the extra dollars to hire NSEO Consulting to help you make the right decision. Invest and additional 10-15% of your budget for professional consulting, and receive over 50% better value by asking the right questions, choosing the right strategy, and working with the right SEO firm. No SEO firm is right for everyone. Let NSEO Consulting help you make the right choice.

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Search Engine Review by comScore, November 2003
Search Engine
Brand or Channel
Share of
Searches
Searches Per
Searcher (Mthly)
Searches Per
Searcher (Visit)
Ad Outsource
Partner
Non-Paid/Natural
Search Provider
Google Sites
www.google.com
43.8% 25.3 3.3 Google Google
Yahoo! Sites
www.yahoo.com
25.3% 15.2 2.6 Overture Google,
Inktomi
MSN Sites
www.msn.com
13.5% 9.0 2.2 LookSmart,
Overture
Inktomi
AOL/Time Warner
www.aol.com
8.8% 15.0 2.2 Google Google
Ask Jeeves
www.ask.com
3.0% 9.2 3.4 Google,
Ask Jeeves
Teoma
AltaVista Network
www.altavista.com
2.9% 11.8 3.4 LookSmart,
Overture
AltaVista
InfoSpace Network
www.infospace.com
1.2% 6.3 2.1 LookSmart,
Overture
Meta Engine
Terra Lycos
www.lycos.com
0.5% 3.7 1.7 Overture Alltheweb/FAST
All The Web
www.alltheweb.com
0.5% 13.3 3.9 Overture FAST
CNET Networks
www.cnet.com
0.2% 4.5 2.1 Overture,
FindWhat,
Looksmart
Google,
AltaVista,
Ask Jeeves

Search Engine Network, Q1 2004
Search Engine Google Open Directory Inktomi LookSmart Teoma Fast Search Yahoo Search Media
Google Primary Optional           Google
Yahoo Primary           Optional Overture/Yahoo
MSN     Primary         Overture/MSN
AOL Primary Optional           Google/AOL
Ask Jeeves         Primary     Google/Ask Jeeves
AltaVista       Optional       Overture/AltaVista
Lycos           Primary   Overture/Lycos

 

About Natural Search Engine Optimization | What is Natural Search Engine Optimization | Contact Us | Search Engine Reviews and Statistics | Why use NSEO? | Resources
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